Yellowstone is one of the most visited national parks in the United States. 97% of Teton County, where Jackson Hole and the Southern half of Yellowstone are located, is divided into protected national parks, national forests and wildlife refuges. Yellowstone and the surrounding areas comprise the largest intact natural ecosystem in the lower 48 states and the park houses wildlife such as wolfs, various kinds of bears, deer and bison that are especially interesting to visitors. Jackson Hole & Yellowstone was one of the first destinations to adopt sustainability standards in its management and it successfully continues to do so.
The Riverwind Foundation’s Jackson Hole & Yellowstone Sustainable Destination Program was established in 2014 in response to the findings from the Global Sustainable Tourism Council’s Sustainable Destination Criteria Early Adopters Program in 2012. Since then, a strategic, multi-disciplinary council of 57 stakeholders and a tactical steering committee of 12 sustainability experts have been established by the Riverwind Foundation, 280 businesses have received sustainability training and technical assistance, approximately 200 local businesses have qualified as sustainable businesses, 49 “green collar” jobs have been created, 250 students have participated in sustainability projects, over 7,400 have received the Jackson Hole Sustainability Report Card, and over 100,000 travelers have received the Jackson Hole Sustainability Code of Conduct.