The Kingdom of Bhutan is a small country situated in the Himalayan Mountains. 72% of its territory is covered in forests. Bhutan is a unique destination with unique tourism sustainable system that puts sustainability of culture, environment and Bhutanese way of life at core of its policy. That is way all visitors must pre-pay their travel cost and it is mandatory to use a guide, minimum three star hotel and comfortable transport. In addition they must pay US$ 65 per person per night which is used for social development to sustain the destination.

Tourism in Bhutan is founded on the principle of sustainability, meaning that tourism must be environmentally and ecologically friendly, socially and culturally acceptable, and economically viable. This ethos shall underpin all tourism activities in the country as it is in harmony with the aspirations of Gross National Happiness.

Bhutan is dedicated to its culture and nature preservation. As for the latter, Bhutan’s project “Green Bhutan” aims to promote nature conservation at the individual level and the destination is also actively engaged in tree planting initiatives which in 2015 were even featured in the Guinness World Records. The destination also seeks to reduce its reliance on fossil fuels by promoting electric cars, encouraging the rural residents to use electricity instead of fossil fuels and by developing renewable energy projects.