The Sierra Gorda Biosphere Reserve is covering a third of the Querétaro State of Mexico and is one of Mexico’s most biologically and ecologically diverse regions. The reserve puts great efforts to remain a clean destination and actively encourages its visitors to help in that respect. This destination is also dedicated to supporting rural sustainable tourism micro-entrepreneurs which in turn helps to protect the distinctive cultures of the Sierra Gorda communities.

This destination participated in the 2019 Sustainable Top 100 Destination Awards at ITB Berlin by submitting a sustainable tourism story. Keywords: local participation, economic development, conservation